Our Approach

Accelerated Advising is focused on accelerating company growth through strategic partnerships.  Start-ups, emerging companies and established brands launching new products or entering new market segments tap into the firm’s 15+ years of experience to create or modify their partnership plan. Clients also leverage our deep-seeded relationships and extensive experience in working with trusted U.S. brands to accelerate the deal and partner development cycle.

Accelerated Advising sources many of its clients through trusted relationships with venture capital firms across the country, as well as through the company's vast relationship network.  Engagements are underpinned by the firm's proven business and partner development framework.

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Team Member Bios

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Jason Nierman

Founder and President

Jason Nierman serves as the company's lead consultant.  Prior to founding Accelerated Advising, Jason was Chief Development Officer and a member of the executive team at OpenHouse Realty, a real estate technology start-up based in Santa Monica, CA.  The company raised approximately $20M in Seed and Series A funding before being acquired by In-House Realty, a sister company of Quicken Loans in early 2017.  Jason's primary role for OpenHouse was to sign, launch and develop distribution partnerships that led to the company acquiring customers for its suite of real estate products.  He also supported corporate development and assisted in identifying and vetting product partnerships.

Prior to OpenHouse Realty, Jason spent 7.5 years at TrueCar.  When he started at TrueCar (then called Zag) in 2007, the company had very little revenue, about 25 employees, only 2 distribution partnerships and no direct-to-consumer business or brand.  During his tenure, Jason was responsible for prospecting, signing, launching and developing partnerships that today contribute over $75M in annual revenue for the business.  Some of the largest partnerships he signed and was directly responsible for developing include: American Express, GEICO, Allstate, Nationwide Insurance, Progressive Insurance, several AAA clubs, Consumer Reports, U.S. News and World Report, Next Jump and PerkSpot.  Jason also served on TrueCar’s management team, which gave him exposure to several important strategic initiatives as well as fundraising efforts.  In total, TrueCar raised more than $200M before its IPO in May 2014.  Specific to the IPO, Jason served on the company's “IPO Readiness" team and prepared several materials aimed at helping investors understand TrueCar’s Partner channel.

Prior to TrueCar, Jason was a business development lead at TransUnion where he focused on expanding the credit bureau's business with financial services clients.  He also spent time at Hill and Knowlton in a marketing communications role and began his career as a change management consultant at Accenture.

Jason received his M.B.A. at the University of Chicago's Booth School of Business in 2007 and holds a B.S. in Finance and a Journalism Certificate from Indiana University.  He also has served as a Board member for the North Suburban chapter of Junior Achievement and is active with the Food Allergy Research and Education association.

Jason resides in Northbrook, Illinois with his wife, Debby, and three kids, Cole, Alex and Mallory.

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Adri Lewis

Business Development Consultant

Adri Lewis joined Accelerated Advising after nine years at TrueCar, during which time she led strategic relationships with Employee Discount Platform providers and membership groups.  Prior to that role at TrueCar, Adri created and implemented training programs for partner employee teams, helping them to engage with their member and customer bases to grow the TrueCar-powered auto buying programs.

Adri’s experience also includes business development strategy and execution, marketing strategy and execution and project management.

Prior to Accelerated Advising and TrueCar, Adri worked primarily in the automotive industry as a dealership Internet Sales Manager, Finance Manager and auto broker for CarsDirect.com. She is a graduate of the University of Southern California Annenberg School of Communications with a B.A. in Public Relations.

Adri lives in Los Angeles with her husband Royce Dieckmann and two kids, Reid and Elodie.  She runs a horse boarding barn in her spare time, riding her horse Diva whenever the opportunity arises.  She is also an avid home cook.

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